A name used to identify a business; context determines whether it means the legal name or an operating name.
In practice
A numbered corporation can trade under another registered name. A customer should still be able to identify the legal contracting entity.
What to check next
Read the business-name-versus-trademark guide. Name registration, incorporation and trademark registration answer different needs.
Sources and review
Source checked October 30, 2026. Examples illustrate the process; they do not describe a real corporation.
CIPO — Names and trademarks